Focus First: Steering into Distraction-Free Roads

PRESS RELEASE For Immediate Release

Media Contact: Marilyn Banes
Marketing & Advertising Manager
248-426-7914| mbanes@amerisure.com

Every journey on the road carries immense responsibility. For commercial drivers, the stakes are especially high—the focus is not only to protect your own life but also the lives of passengers, pedestrians, and fellow motorists. As we observe Distracted Driving Awareness Month, let’s explore how you can protect yourself and your team by understanding the dangers of distracted driving and prioritizing focus on the road.

The Real Risks of Distracted Driving

Distracted driving remains one of the most pressing safety issues on job sites and public roads. According to the National Highway Traffic Safety Administration (NHTSA), distracted driving caused 3,308 deaths in 2022. Additionally, accidents caused by distracted driving can result in increased insurance costs, liability for damages, and potential fines, which can have serious financial impacts for both workers and businesses. Moving between job sites, operating large vehicles, navigating complex routes, and managing tight schedules are all unique challenges that demand peak concentration.

The Centers for Disease Control and Prevention (CDC) identifies three key types of distraction:

Visual: Looking away from the road.

Manual: Removing your hands from the wheel or controls.

Cognitive: Letting your mind wander from the task of driving.

On the job, these distractions can come from checking a device, adjusting tools or equipment, or rushing to complete tasks under tight deadlines. Recent reports have shown that texting or reading a message at 55 mph can take your eyes off the road for about 5 seconds—the equivalent of driving the length of a football field without sight. In those precious seconds, the chance to react to sudden hazards disappears.

The US Department of Transportation (DOT) advocates for a “safe system” approach where every road user’s actions contribute to overall road safety. When commercial drivers remain vigilant, they help reduce the risks for everyone—from the pedestrian on the sidewalk to the driver in the next lane.

Practical Strategies for Staying Focused

Achieving distraction-free driving requires practical steps and mindful habits. Here are some effective strategies to consider:

Pre-Drive Prep: Before you start your engine, adjust your seat, mirrors, climate controls, and GPS settings. A few extra minutes of preparation can eliminate the need for in-transit adjustments, allowing you to focus solely on the road.

Secure Your Phone: Keep your phone out of reach—silenced and stored away. If you need to use it, always opt for hands-free options. The NHTSA Distracted Driving guidelines offer excellent tips for managing mobile device use while driving.

Minimize In-Cab Clutter: Organize your cab to keep essential items within easy reach and unnecessary distractions at bay. A clean and organized workspace fosters a clear, focused mind.

A Commitment to Safer Roads

Distracted Driving Awareness Month isn’t just an annual observance—it’s a call to adopt habits that make every mile safer. The role of a commercial driver comes with unique challenges and immense responsibility—but dedication to distraction-free driving and staying fully focused behind the wheel, can safeguard your commercial teams and everyone sharing the road. Let’s lay the foundation for a season where safety is paramount.

For more insights on road safety and risk management, visit our Risk Management page—your trusted guide to staying secure and efficient on every journey.

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