Farmington Hills, Mich., June 5, 2026 — Amerisure Insurance today announces the launch of its new purpose statement: “Meeting the moments — with people who demand the best.”
For more than a century, Amerisure has focused on helping companies navigate uncertainty, prevent disruption, and move forward with confidence. This new purpose statement reflects how Amerisure shows up for agency partners, policyholders, and employees in the moments that matter.
“Insurance is a noble profession because it’s centered around helping people through some of the most important moments they face,” said Greg Crabb, Amerisure President and CEO. “To us, ‘Meeting the moments…’ means showing up with care, accountability, and expertise when people are counting on us to deliver.”
At its core, the purpose statement reflects a shared belief that the way people respond in important moments ultimately shapes the strength of a partnership.
“Some of the most important moments in insurance don’t always look dramatic from the outside,” explains Bob Nicholas, Vice President of Marketing and Sales Enablement. “‘…With people who demand the best.’ reflects the shared high standard of excellence set by our employees, agency partners, and policyholders. It speaks to the passion our people bring to transforming the insurance experience and delivering when it matters most.”
“Those are the moments that people remember because they build trust, strengthen relationships, and define what’s unmistakably Amerisure.”
For more information about Amerisure’s new brand purpose and to watch it come to life, check their LinkedIn, Instagram, and Facebook pages to follow along, or visit their website.
About Amerisure Insurance
Amerisure is a leading provider of commercial property and casualty insurance solutions for U.S.-based construction, manufacturing and healthcare businesses. Licensed in all fifty states and available through an exclusive network of elite independent agents, the company upholds an “A” (Excellent) financial strength rating, industry-leading service scores, and multiple awards for innovation. Amerisure has been in business for more than 100 years and is consistently named among the best places to work in the industry and throughout the nation. To learn more, visit amerisure.com.
